Web Design and SEO Services

Archive for December, 2009

Search Engine Friendly Is Not Search Engine Optimized

When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a longwinded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance; Kind of like how building a car is not the same as making it ready to compete in the Indy 500. Those are two different tasks altogether.

Let me explain.

The SEO provider or consultant should be involved in the website development process though those two roles are completely different. The developer designs and creates the front and back end of the website. A good developer can do that job well but mostly they do it to function for the user not perform for the search engines. The SEO should be involved to ensure that what the developer produces is as search engine friendly as possible.

Most web design and development companies don’t know the first thing about SEO or creating SE friendly websites. And most who claim to are liars. Sorry but that’s just the way it is.

Hint: If your web developer says they will SEO your website for you as part of the onetime design fee they are a liar. If they tell you they’ll develop a search engine friendly or SEO ready site then there is a better chance they know what they are talking about.

Let me be clear: Designing or programming a search engine optimized website simply cannot be done. Designing or programming a search engine friendly site can.

Design/development and SEO are two completely different things though closely tied together. Each however requires a completely different skill set. Most SEOs don’t claim to be web developers though some are but oddly many web designers claim to be able to SEO though most can’t.

The process of SEO requires hours of additional research and a skill set that usually is not included as a part of the site development contract. There are a few development firms that also specialize in SEO and Marketing and these firms can develop and engage in longterm optimization services. But be aware that any shortterm website development contract that claims to include SEO simply will not provide adequate or successful SEO marketing results.

It’s very smart to find a web developer that can create a search engine friendly website but be aware of claims of SEO services being included. It’s even smart to find an SEO that will work with your web developer to create a search engine friendly website that is completely compatible with their optimization processes. This prevents the SEO from having to ask for numerous and expensive site development changes in order to embark on a successful SEO campaign.

About the writer:nbsp;nbsp;Stoney deGeyter founded Pole Position Marketing in 1998 and has since turned it into a leading SEO business with a team of Reno SEO experts. He pioneered Destination Search Engine Marketing: the driving philosophy on how Pole Position marketing helps its clients.

Stoney is a moderator at the Small Business Ideas Forum a contributor to the Search Engine Guide blog and has a column on Search Engine Land.

You may also find articles by Stoney at the TalentZoo.com website under SEM Skinny.

RSS And Online News

RSS has changed the entire outlook of the online news. RSS means Really Simple Syndication is the family of the web feed formats like the blogs news updates and the likes. It is basically a format delivering regularly changing web content. An RSS document usually contains full or epitomized text and metadata of the publisher. It is the latest technology which allows you to follow information from multiple sources. These multiple sources are news websites blogs and forums of the sort.

RSS benefits the users who would like to get the updates from their bookmarked and favorite websites. It can also be used to gather aggregate feeds from different favored websites.

How RSS works would be a major query for the weblaymen. It works by having the webmaster of the particular website maintaining the list of notifications on their website in an organized way. These notifications are called as RSS Feeds; and users who are interested in knowing the updates check on this list. There are RSS Aggregators; which automatically access these RSS feeds and get the results from the websites users really care about. And what makes RSS possible is XMLExtensible Markup Language which is a kind of code for the web content that could be easily handled by variety of communication devices and mediums.

To read an RSS feed all you would need is RSS feed readers. There are numerous feed readers available online. Popular webbased feed readers would be My Yahoo Bloglines Google Reader and the likes. The feed readers are also available for different platforms. For eg you have FeedReader for Windows operating system Amphetadesk for Windows Linux and Mac operating systems. There are several such feed readers available at users own discretion each feed reader offering different features. Using one such feed reader would be enough for you to have an unlimited access to variety of information sources. Every time the source which has been setup is updated that particular piece of information is stored in the computer. There would be a link appearing which is clickable and when you click on the link you have the access to the entire information which could be news article blog post or anything which was subscribed for.nbsp;

So how RSS profits the most to the user is saving time. Time being the most important constraint RSS feeds saves the time for the users because they dont have to visit each site individually and users can still stay informed by retrieving latest content from the sites they are interested in.nbsp;

RSS has contributed a lot in the way entire online news system works. News updates are not something which are periodical in nature. One moment nothing happens and the second moment you might find out an event with incredible importance just occurred. So how to keep track of all this? The answer is RSS and the reasons have been well justified.

About the writer:  Chris Williams is reporter and loves writing about online news and Hong Kong News

Parents: How To Find Cheap Baby Supplies On Craigslist

Are you a new parent? If so you will soon learn that this joyous occasion is an expensive one. If you are like most new parents you are on a strict budget. Although you want to give your child the best right now you may need to take the cheaper route. Luckily you can have the best of both worlds by visiting Craigslist.org.

Craigslist is an online classified website that has increased in popularity over the past few years. More Americans are using the service to buy sell and trade a wide range of products including baby supplies. If you need cheap baby clothes toys furniture or baby room decor give the website a close look. Chances are you will like what you see.

Okay you now know that you can find cheap baby clothes toys room decor and furniture on Craigslist.org but what next? If you are new to using the online classified website visit the main website. From there select your state and then the nearest city. After doing so you will arrive at your city page. Look to the lefthand side of the page. There you will find a search box. Use a related keyword phrase such as baby baby clothes baby furniture or crib.

After performing a Craigslist search you will arrive at your search results page. This lists all items that meet your criteria. Since many parents sell their babys outgrown furniture toys and clothes and since many Americans now use the website to buy and sell expect to see a lot of listings. It is not uncommon for you to find 5 or more baby cribs for sale just in your immediate area. For that reason dont offer to buy the first crib you see. Read all for sale postings and price compare to find the best deal. Remember you dont just want to buy baby supplies but cheap ones.

It is easy to perform a search on Craigslist.org but not if you leave near two different cities listed. You must visit each city page and search twice. However you can search multiple cities at once with the free Craigslist Reader offered by Motion Technologies.

About the writer:  Download and use the free Craigslist Reader to find cheap baby items on Craigslist with ease. Visit Motion Technologies your onestop resource for free searchable software for classified websites like Craigslist.