Archive for June, 2010
Is Sepov A European Hacker?
Is Sepov A European Hacker?
SEPOV is an acronym for “Search Engine Point of View”; it is usually used in the context of search engine optimization SEO discussions. If you really want to approach SEO with confidence you need to learn to look at your web site from the search engine spider’s perspective and consider its motivation if you’ll forgive a little anthropomorphism.
Fortunately search engine spiders are actually rather simple creatures.
There is in fact one simple central and obvious search engine truth from which everything else is derived: A search engine’s popularity is directly related to the quality of its results.
Never forget this truth. Do not minimize its importance or allow yourself to think of it as simplistic. There is much handwringing and moneyspending by those who try to predict what Google is going to do next. The simple fact is that all the search engines will do what they’ve always done and always will do namely try to improve the quality of their results.
Google rose to prominence because its results were the best. Their primary user interface was and remains ridiculously simple. Their results were just better than everyone else’s. And they still arealthough Yahoo and Microsoft are gradually closing the technical gap.
The search engine spider’s motivation is therefore that of its creators: Find valuable easily categorizable information so that the rest of the search engine software can match it to search queries and thereby provide good results.
All of the major search engines apply advanced contextual analysis to return links to pages that have the greatest amount of high quality information about specific search terms. Think about that statement again for a moment “…return links to pages that have the greatest amount of high quality information about specific search terms.
There are profound implications to that simple statement that the vast majority of web site designers just flatout miss.
“Go Deep
For a given web page depth is more important than breadth. A lot of information about one subject is far far better than a little information about a lot of subjects. When the Google spider is examining one of your web pages you have to convince it of two things:
1. your page has a lot of information about the search terms. That is it is relevant to the search query.
2. Your page has good information about the search terms do you have high quality or authoritativeness
of those sites that are relevant and authoritative Google makes one last value judgment: Freshness. The site with the most recently updated content wins.
“Playing Favorites
Research has also proven that search engines in general and Google in particular tend to favor web sites that have one or more keywords in their URL. Domain name is that it contained some of my top keywords right in the name itself.
If your web site has the keyword in the URL it also implies that depth is more important than breadth for an entire web site too since you’d want all the pages on the site to be highly relevant to the keywords in the title.
In other words in my opinion it is better to have several sites each of which is focused on a narrowly defined subject matter than one site that has a shotgun approach to many subjects.
And a word from the “Do as I Say Not as I Do” department: Unfortunately chopping up portals into individual sites that each tackle a tiny subset of a larger subject is at odds with how people want to actually use a portal. But there is a way… And we’ll talk about it in part two.
About the writer:nbsp;nbsp;www.perfectghostwriter.com
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Is Search Engine Marketing Important?
Is Search Engine Marketing Important?
In this age of computers and Internet many businesses have realized that Search Engine Marketing SEM is an absolute necessity to stay and grow in business. But the biggest puzzling aspect is with millions of businesses having Internet presence how to draw traffic to your web site.
The success of SEM lies in moving your website from a listing that is somewhere in the first 10 search results to the first page of a search engines result so that it will be noticed by your target audience. Apart from obtaining a high ranking in the search engines there are few other factors that will have to be considered for your SEM efforts to succeed.
You must target your potential customers and not attract thousands of unproductive visitors to your site. The web content must be informative and appealing to get your message across to the intending buyers. According to recent survey an average visitor will spend only 1018 seconds searching your web page for what they need. Within those fleeting moments you must create the necessary impact and make him stay longer.
Let us understand what is SEM. SEM basically involves two processes. Getting a customer to your site is the first part of any successful SEM. Retaining your customers and increasing your leadtosales ratio is the crucial second step. For your online business to be a success today you need to offer your customers something of value. Prospective clients are quite knowledgeable and have a wealth of information at their fingertips. Offer your visitors what they expect to see at your website. Provide them comprehensive information about your products or services. Explain industry terms and give your visitors the information they need to make an informed decision.
If you fail to offer your customers pertinent information your visitors will simply move to the next site that does and the loss is yours. The Internet has given potential customers access to a wealth of information and they are no longer required to visit your store and seek information from your salespeople. This is why SEM has assumed a lot of importance.
The primary concern of the search engine marketing is to optimize your website and to evaluate the number and quality of traffic that the site is able to attract. The essential factor in your search engine marketing activity should be the optimization of the search engine pages. To achieve this the right set of keywords and proper link building have are necessary. These are necessary in SEM to advance the ranking of the search engines.
When evolving search engine marketing strategy you should do a competitive analysis. Before you check and work on your position in the search engine find out how your competitors are placed in search engine results. Learn how ahead they are in their rankings and try to study their website including keywords site content and marketing processes. Next you can move ahead to check your list of keywords. See if you have been able to target all the keywords and the possible key phrases that could be optimized for your website.
About the writer:nbsp;nbsp;Don omar is a Copywriter of seo kelowna.
He written many articles in various topics search engine positioning vernon
For more information visit:
seo vancouver
contact him at : article.popontopgmail.com
Internet Ghosts What Are They And How Does SEO Use
Internet Ghosts What Are They And How Does SEO Use Them?
Internet Ghosts is anew termto add to your arsenal of Internet concepts especially if you are involved in Search Engine Optimisation SEO.
There are two types of Internet Ghosts:
1. The Retro Ghost The Retro Internet Ghost is a shell of a concept a domain or an idea that no longer exists in the real world. Despite dyingit still has remnants on the Web for example the old website of a company that is no longer trading andcaries many inbound linksthusappearng high in search engine rankings. A retro ghost site can be bought out by another businessto capitalise onthe ghost’sold reputation and build a new one with readymade SEO popularity. A great example of this is Internet flop boo.com an ecommerce fashion startup that burned its way through 125 million 188 million in just six months in the late 90s. It famously went bust in 2000 with its remaining assets being offloaded for about 2m. The ghost of boo the domain boo.com was then launched as a travel website by Web Reservations International with readymade SEO links. It is a variation on what commercial lawyers call good will but with the difference that it often remains floating in limbo until it is picked up and brushed up.
2. The UserDriven Ghost also known as the Search Engine Apparition This one is a little more spooky and comes to be when users search for a term that doesnt exist on the Internet usually because it is commonly misspelled or is a new term that came to be through a campaign a celebrity statement or an event that brought it to public consciousness all of a sudden whereas it was not known before.
How a ghost is born:
a. The public starts to search fora term on the Net but cant find it.
b. SEOs and spammers notice the new search trend and immediately create sites specifically designed to trap the traffic to the new or mistaken term.
c. The public goes to these SEO and spam sites but cant find meaningful information only the keywords and lots of Viagra advertisements and so on.
d. The pubic creates many more searches with the ghost terms a demand that fuels more spam sites thus creating a growing cycle feeding upon itself.
An example of such an Internet Ghost would be searches for Olivia Dukakis created by users looking for Olympia Dukakis.This iscovered this in more detail here but for months people have been looking for information about Olivia Dukakis and all they got was spam.
And with the ghosts come the Ghost Busters. What Internet Ghost Busters do is create entries for these ghosts investigating what the users really want and giving them this information. This breaks the GhostAbuseCycle and allows the term to die peacefully.
Sometimes putting ghosts to rest also serves a wider more newsworthy purpose in cases such as the story of Entela Hysko a woman who was unknown on the Net until she died in a car crash with an Albanian media mogul. Within hours her name became the target of blogspam but no one outside of Albania knew who she was.
Of course if you InternetGhostBust you not only provide a public service but alsochannel legitimate traffic to your site. Hence both of the above are additional tools in the arsenal of the good SEO expert.
About the writer: Danny Dagan has worked in media Internet and new media for the past thirteen years and most recently for The Sun newspaper where he launched My Sun. He is currently a consultant and blogger and runs “That Danny!” an Internet Buzz Blog.
