Web Design and SEO Services

Archive for September, 2010

Using Rss Feeds For SEO

One of the most important factors of getting your web site noticed by the search engines is having lots of fresh keywordrich text content on your site. Getting this has never been easier thanks to RSS. RSS stands for “Rich Site Summary” and it is a way for site owners to syndicate their site content to other sites sharing headlines and article extracts. Because it is so easy to set up RSS is often referred to as “Real Simple Syndication.”

RSS feeds provide a simple way to add keywordrich content to your site that automatically updates itself on a weekly or even daily basis. You can easily add an RSS feed to your site that will continue to provide fresh content for as long as you keep it there and this kind of dynamic keywordrich content will get your site noticed by the search engines. You would not want to create a site with nothing but RSS feeds as this will get your site flagged as a spam site. However you can set up a sidebar on your main site to display headlines relevant to the topic of your site next to your own original content or you can create a “news” section of your site with 23 RSS feeds displaying headlines forum threads or blog entries on your site topic.

To display RSS feeds on your site you will have to install software to your server and convert the pages where you would like to place the feeds to PHP. Don’t worrythis is far easier than it sounds. The “Lesson Resources” section below includes information on a free and easy to use tool that will allow you to display feeds as well as several sites where you can start looking for relevant feeds.

To display RSS feeds on your site you will need to convert the pages where you will place the feeds to PHP. In popular HTML editors such as Dreamweaver you can do this simply by changing the “.html” file extension to “.php”. It is possible to display RSS feeds as Java scripts within HTML pages but you should avoid this as search engines can not currently read Java scripts. Although the Java scripts will display for human visitors for the search engines it will be as if they don’t exist.

Once you have converted the necessary pages to PHP you will need to get software that will allow you to display the feeds. Gecko Tribe offers a very easy to use RSS to HTML converter called Carp . They offer a free version that displays a small ad “Newsfeed displayed by Carp” under each feed you ad to your site. There is also a paid version which has more powerful features and doesn’t include an ad. Follow their very simple instructions to install the software to your site server. At the end of the set up process Carp will give you a short piece of code to paste into your PHP page. This includes a placeholder RSS feed URL.

Now that your site is ready to display RSS feeds you will need to find some feeds relevant to your site. When you find the feeds you want to use you simply need to copy the URL and use it to replace the placeholder feed URL created by Carp. The following sources will help you search the quickly growing number of feeds that are out there for the asking.

RSS Feed Search Engines
You can search for relevant RSS feeds by going to this search engines and doing searches

Bloglines
BlogPulse
Findory Blog Search
Gigablast Blog Search
IceRocket Blog Search http://www.icerocket.com/?tab=blog
Feedster
Technorati

About the writer:  John Case is the author of the Complete SEO Training Course http://www.completeseotraining.com/ and maintains an experimental advertising site at http://www.awordsworth1000pictures.com/

Useful Methods For SEO Copywriters

Search engine copywriting is becoming a must have skill for aspiring writers and editors. Writing copy that reads well and ranks well in search engines is becoming more and more necessary for online businesses.

Less than five short years ago there was no such thing as SEO copywriting. Stuffing keywords into the meta tags of documents was enough to achieve the desired result which is high search engine rankings. As search engine algorithms became more and more complex a website’s ability to get linked to became more and more important. Today successful sites have to write copy that sells gets linked to and is search engine friendly.

Online businesses that want to do well in these areas will have to learn the skills of great SEO copywriters. Here you will find the main things that these businesses need to keep in mind.

Tagging each post with relevant tags is now a must. Proper tagging helps the article or post to get valuable links from blog search engines such as Technorati. If an article isn’t tagged it’s losing links right off the bat.

Good search engine copywriters pay special attention to the titles of each and every page article and post. They will make their titles interesting and will also try to target keywords with them. Articles that have good titles will get linked to often. Articles with boring titles will hardly ever get linked to.

SEO copywriters also don’t try to trick the search engines with shady techniques. Cloaking and hidden text can get a site banned and a good copywriter would never take that risk. Pages can rank well and remain in the search engines in the long term.

To achieve maximum results search engine copywriters will add their keywords into headings throughout the page. This identifies each section of the page to the reader and helps their keywords to have maximum potency.

While it is important to get the desired keywords into the ad copy a good copywriter knows better than to overdo it. Stuffing words just to stuff words will likely have a very undesirable effect and search engines will penalize the pages that were stuffed.

A good search engine friendly page will always be easy to scan. Good writers don’t expect the readers to read every word of an article unless they like what they see when they scan it. Good articles will have headings bullet lists and good flow.

If you don’t have the skills outlined above start learning! There are limitless opportunities available for individuals who can write ad copy for online businesses.

About the writer:  Court helps others to make money online free by writing articles on internet marketing ideas and online business.

Top Reasons Why You Need SEO Services To Succeed Online

You might have heard how SEO services are marketed these days. Almost every website that provides services and has products to offer requires SEO services.

These sites needed visitors to promote their products and to continuously improve their sales. Due to these reason almost all website owners are now applying and working with the SEO companies of their choice. Website owners are becoming more familiar with the benefits of the SEO services to their clients.

Through search engine optimization or the SEO services are the manner wherein a certain website is enhanced and improved in order to achieve its full function. There are several SEO services that a SEO company provides its clients. These includes the analyzing the client’s website analyzing the competitor’s website working on the improvement of the client’s website and continuous maintenance of the website to retain its ranking in the search engine.

SEO services start when they analyze your site. This is where the SEO services providers learn every part of your site. They study its present PR rank competitors links and most especially the contents. They also find the flow of the audience going to your site. From these alone they can analyze if your site is an effective site. This leads to the reason why SEO services are needed to be able to generate traffic. The traffic is the life of a website.

Remember the more visitors that come and visit your site the greater chances that they can spread the information to others and it can also lead to greater sales and revenue.

There are several ways on how the SEO services help in increase the traffic of a website. These are through the Internet marketing strategies like the payperclick link building and organic search engine optimization SEO. The payperclick strategy depends on the keywords that you use in creating your advertisement.

Further the better the keywords that you use with respect to your products the more chances that your site will be visited. Example your products are jewelry. With the use of SEO services strategies you can use keywords like low priced diamonds pure gold jewelry or even wedding rings and engagement rings in order for your site to be discovered first during the search. On one hand if your products are related to travel you can use keywords such as group package or cheaper seasonal rates and the like. SEO services providers would give you reasons why you need to use these keywords must be written well in the contents of the site.

What are all these SEO services strategies mean? Primarily the more informative your sites is the more and frequent the visits that you will receive from thousands and millions of online users globally. You’ll get all the help you need in optimizing your site’s contents through valuable support of the SEO services providers. What do these providers do actually? For one to make the keywords more effective SEO services try to find the keywords that are related to your products.

You can also use the keywords that individuals frequently use when searching for your products through the search engines.

Another way on how to increase traffic in your website is with the use of link building strategy. Remember SEO services aim at increasing your site’s traffic or visitors thus allow your site to be accessible whenever possible. SEO services determine that this strategy can either be paid link or free link.

The paid links are usually associated with the membership for joining a certain directories or sites which offers linkage. The websites under these directories are usually highranking sites that make profit by accepting links. They allow newer sites to be linked with them but require payment in return. These sites usually have an area within their site where links are associated interchangeably.

On the other hand other sites actually allow free links as long as the site owners provide an exchange links to their site or they have to share the free links with other merchants as well. There are other sites that also offer free links but the exposure of the link is not usually that long compared with the paid sites. These sites are alternately paced with other sites that wish to be linked as well. This interlinking strategy is one of the best Internet Marketing promotion and strategy of the SEO services providers.

Finally SEO services providers have this organic search engine optimization. This is the slow but sure strategy for websites. It is the most effective strategy among the three. This works by achieving a decent rank from the search engines and from that rank you will slowly move upwards.

The website is enhanced and improved by the SEO services applied for to be able to achieve a rank in the search engine. From its initial rank it will slowly acquire traffic and will slowly increase in rank over time.

This may take a long time compared with the previously mentioned strategies but it will last longer too. To invite traffic your site must be attractive and filled with information needed by your target audience. It is important to consider the information written on it because it will help in the ranking of your site in the future.

SEO services needs to be continuous in order to maintain the rank of your site.

About the writer:  Seomul Evans is a SEO Services consultant specializing with leading dallas SEO Company.