Web Design and SEO Services

Archive for November, 2010

Top Tips For Making Your SEO Work For You

If you want your website to see ranking success then you need to make sure that your SEO experts are doing their best to provide you with search engine optimization that keeps up with today’s search engine requirements. What can you do to ensure this? Here are the top tips for you to know when your SEO is working for you and when you need to reevaluate your optimization strategy:

Be Realistic don’t waste your efforts or time on keywords that aren’t specific. Something like “Internet Success” may sound very flashy but who will use those words to search for your company. Instead be precise about the keywords you use to optimize your site. “Internet Success SEO Strategy” “Internet Success Consultant” are all ways to make that term much more specific to your company.

Think Beyond Today remember that today’s search engines don’t consider a site optimized just because it has keywords in it. It takes a number of different elements including regularly fresh content and lots of visitors. You will also need to think ahead about your business when you choose your keywords. Sure “Pink Widgets Online” may seem like a great keyword today but will it matter a year down the road? Even if you change your site’s content today it won’t be indexed for another month or two minimum so you need to think long term when you search engine optimize.

Change Your Text this is important both for optimizing your current content and for creating additional content over time. Every page on your website should be search engine optimized with links and keywords. Sure you may be very attached to your current content but if it’s only working for the customers who actually land at your site and doesn’t work for you to draw new customers through high search engine ranking it’s not worth the time it took to type it. Instead if you truly enjoy your current content use that as the foundation and build a search engine optimized copy based on what you have. Furthermore you need to consistently update and add to your site encouraging search engine spiders to crawl your site frequently so that it achieves the high rankings it deserves.

Refresh Your Strategy as Google finds new ways that webmasters are using to manipulate the search engine ranking process they continually upgrade the elements measured for ranking as well as the weight those elements have in determining the actual rank of a site for a given search word. Therefore it is important that you keep on top of this information instead of sticking to a single strategy that may rapidly be going out of date. This includes any SEO experts you may be hiring. Make sure that they are keeping up with the latest in SEO strategies and not sticking to the one they like the best even if it is no longer current.

Stick to I! SEO is something that you have to keep up as long as you have your website. This doesn’t mean that you need to spend every waking minute updating your site but it does mean that you will need to keep up with maintaining the search engine optimization of your website for a few moments every so often. If you can’t do this yourself then it is worth it to pay a good quality expert to do it for you.

Measure Your Success When you start really applying your different SEO strategies to your website then you will need some way of measuring your successes and lack thereof. Don’t obsess over the search terms that did or did not land in the top 10. Instead look at your traffic growth and your conversions over time. This is the true indicator of your efforts.

Know When to Say “When” though you should be dedicated to your SEO efforts you should also know when enough is enough. There is a limit to what is effective and what is just overdoing it. Inform yourself about how much you should be applying to your own website and stick to that. Instead of doing large blocks of effort work a little bit at a time gradually applying your upgrades updates and keywords.

About the writer:nbsp;nbsp;Please view some of our sites:

http://www.acknowledgedsolutions.co.ukhttp://www.manageyourmoney.co.uk

Top 10 Search Engine Positioning Mistakes

When it comes to web site search engine positioning there are certain common mistakes that I see people making over and over again. Here’s a list of the 10 most common mistakes that I see people making. By avoiding these mistakes you can avoid a lot of anguish and frustration in the long run.
1 Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for or if you choose keywords which won’t bring in targeted traffic to your site what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139amp;keywords.htm.

2 Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag in the hope that by listing the keywords in the Meta Keywords tag they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence just by listing keywords in the Meta Keywords tag you will never be able to get a high ranking. To get a high ranking for those keywords you need to put the keywords in the actual body content of your site.

3 Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past and continue to use it the search engines keep a sharp lookout for this and may penalize a site which repeats keywords in this fashion. Sure you do need to repeat the keywords a number of times. But the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

4 Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different they need to create different pages for different search engines. While this is great in theory it is counterproductive in practice. If you use this tactic you will soon end up with hundreds of pages which can quickly become an administrative nightmare. Also just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore although the pages are meant for different engines they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages and may penalize or even ban this site from their index. Hence instead of creating different pages for different search engines create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139amp;keywordrichpages.htm

5 Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example if the background color of your page is white and you have added some white text to that page that is considered as hidden text. Many webmasters in order to get high rankings in the search engines try to make their pages as keyword rich as possible. However there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus in order to ensure that the human visitors to a page don’t perceive the text to be odd but that the page is still keyword rich many webmasters add text containing the keywords with the same color as the background color. This ensures that while the search engines can see the keywords the human visitors cannot. The search engines have long since caught up with this technique and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will in fact be visible to your human visitors i.e. this shouldn’t be called hidden text. However the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence in order to ensure that your site is not penalized because of this you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

6 Creating Pages Containing Only Graphics

The search engines only understand text they don’t understand graphics. Hence if your site contains lots of graphics but little text it is unlikely to get a high ranking in the search engines. For improving your rankings you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

7 Not using the NOFRAMES tag in case your site uses frames

Many search engines don’t understand frames. For sites which have used frames these search engines only consider what is present in the NOFRAMES tag. Yet many webmasters make the mistake of adding something like this to the NOFRAMES tag: “This site uses frames but your browser doesn’t support them”. For the search engines which don’t understand frames this is all the text that they ever get to see in this site which means that the chances of this site getting a good ranking in these search engines are nonexistent. Hence if your site uses frames you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139amp;frames.htm

8 Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i in order to hide the source code of their search engine optimized pages from their competitors and ii in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can’t do this they can no longer be confident of providing relevant results to their users. Thus if a search engine discovers that a site has used cloaking it will probably ban the site forever from their index. Hence my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is how it is implemented and why you should not use cloaking see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139amp;pagecloaking.htm

9 Using Automatic Submission Tools

In order to save time many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However the search engines don’t like automatic submission tools and may ignore your pages if you use them. In my opinion the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site you can use our free submission tool which allows you to submit your site manually to all the search engines without having to go to the “ADD URL” pages of the individual engines. It is available here.

http://www.1stSearchRanking.com/t.cgi?2139amp;submission.htm

10 Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain there are some which only accept 1 page per day. Hence by limiting yourself to a maximum of one page per day you ensure that you stay within the limits of all the search engines.

About the writer:  Sortins Technologies as the name suggests is an Indian web designing development company located in Hyderabad that provides professional services in web design website development web hosting website maintenance website redesigning web promotion search engine optimization multimedia presentations ecatalogs ecommerce web development intranet application development software development extranet applications portals and vortals development from Hyderabad India.

The Ultimate Search Engine Loophole Review – Is It Really Possible To Get To The Top Of Msn?

Getting to the top of the search engines is not an easy thing to do and this Ultimate Search Engine Loophole review will help you understand the ways in which you can utilise this new product as a way of saving you both time and money in your quest to gaining more visitors and therefore more sales for major search engine keyword searches.

The Ultimate Search Engine Loophole is a program that has newly been developed and will help you get your keyword to the top of the MSN search engine. This search engine is one of the most successful in turning clicks into sales so in any online business it is paramount that you can rank well even for the most competitive of keywords. For those of you who have focused your efforts on Google now is the time to realise that you have been missing out on a proven system.

The system in itself is fairly easy to use and will teach you everything you need to know step by step. You should follow the instructions carefully and make sure you put in the work required. Once you do you will find that this product will especially increase targeted traffic meaning that those who click through to your site really will be interested in buying your product and therefore making you money.

If this Ultimate Search Engine Loophole review sounds too good to be true I urge you to check the product for yourself to see how it could help you.

About the writer:nbsp;nbsp;All it requires is a little effort early on and you will soon be on your way up the search engine rankings drawing in vast amounts of extra traffic and increasing your earnings more than you had ever imagined.

Learn more about the ultimate search engine loophole by visiting my SEO blog and reading the full and extended review.

Read my full review here.