5 Valuable Search Engine Optimization Tips
5 Valuable Search Engine Optimization Tips
5 Valuable Search Engine Optimization Tips
Search engine optimization is THE most cost effective way for acompany to market their products and services. Below are 5extremely valuable search engine optimization tips:
1. Content is Key
Webmasters are extremely concerned with optimizing their codeand as a result they often forget about optimizing the content.As optimization tips go this is one you should pay closeattention to. The first 200 words of your home page should beloaded with keywords this includes your headline. Some searchengines particularly those that ignore meta tags will actuallyuse the first few lines of text including the headline as yoursite description.
2. Utilize Static HTML
You don’t need a “dynamic” website unless you have dynamiccontent such as airline seat availability and pricing whichneeds to be dynamically published from a database because itconstantly changes. You may store your website in a database butyou’re better off publishing it as a static HTML website. It’scheaper the pages will download faster and search engines willfind it easier to comprehensively index your website.
The less HTML code you have the better as it makes it easierand faster for the search engine to index your page. Aim for atotal page weight of 50 KB for any page that’s includinggraphics. Certainly anything over 100 KB is going to be slowand some search engines don’t like pages that are over 100 KB.
3. The Title Tag is Critical
The title tag is the single most important piece of content forpeople who search. Keep it short: Don’t have more than 60characters with spaces which is roughly 810 words. Lead withthe most important careword for that particular page. Alwaysstart off with what is specific about the page and move to whatis general. Many websites begin their title with their brand ororganization name and then follow with what is unique about thepage. This is a very common mistake so check out your website.
4. Optimize Your Images
This is another optimization tip that many people forget about.However through use of your “alt” image attribute tag you canslip in an extra keyword phrase or two that describes thepicture users are about to see. The text only shows up when theuser has turned off the ‘view images’ option in their browser orthe image fails to load. But some search engine robots will pickit up too and the extra keywords could help your ranking. Sotake a few seconds to implement this optimization tip on yoursite and you could see improved results soon.
5. Why You Shouldn’t Optimize Your Own Site
While we have given you some basic optimization tips to help youquickly boost your search engine ranking we still recommendthat you hire a Search Engine Optimization professional for thebest results. Search engines change their guidelines regularlymaking it impossible for any one or two people to stay on top ofall the changes while still running their business. What was agreat optimization tip yesterday could get your siteblacklisted today. Your SEO professional will watch over yoursite as if it was our own ensuring your site is always runningin peak form. For example we predicted many of the guidelinechanges Google made in November of 2003 saving many of ourcustomers from the massive fall in rankings most experienced.
Daniel Katz Business Development Manager at Compucall Web Marketing Ltd. experts in International Search Engine Optimization.
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